Jurupa Aquatic Center (Aquatic Business Plan)

Riverside, CA


Riverside County Regional Park and Open-Space District retained Counsilman-Hunsaker to provide an Aquatic Business Plan to manage its aquatic resources for the new Jurupa Aquatic Center. The plan gave direction to successfully enable staff to prepare for the district's aquatic operations, using best management practices and operational efficiencies.

The Jurupa Aquatic Center is a new state-of-the-art outdoor aquatic complex that will bring new opportunities for fitness, recreation, and overall community wellness to the citizens of Riverside County. The center will be a key component in Riverside County's on-going mission to develop and manage the Riverside County Regional Park and Open-Space District for the inspiration, use, and enjoyment of all people.

A detailed written report of the Aquatic Business Plan was a culmination of collected information that was prepared for the county that included general discussion of facility management, opinion of probable revenue, expenses, facility financial performance, and projected maintenance requirements for the site.

A Marketing Plan was also provided outlining activities and events to successfully introduce the facility to the community.

The plan included best practices for continual improvement during the operation of the facility, a narrated video presentation to be used on client's website to promote amenities and activities available at the facility, and a facility brochure to promote events and activities during the first three months of operation.

Project Type

Parks and Recreation

Project Service

Feasibility Study


Completed 2010



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