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Feasibility Studies

Unique forecasting for success

Informing sound decisions through revenue and expense plans to support your programming, management, and staffing.

Can you forecast success? Utilizing diligent research and evaluation methods, our team of operational specialists can uncover the strengths and weaknesses of your project and identify the resources required to carry your aquatic facility to success, both now and in the future. A feasibility study/business plan provides due diligence on the "think-it-through" side, revealing information you will need to make sound decisions going forward.  Get our e-Book

Aquatic Planning to Help You Make the Important Decisions

Our study process employs our exclusive Counsilman-Hunsaker Aquatic Research Tool™ (CHART) which includes 62 development factors for construction of indoor and outdoor aquatic facilities and over 200 data points to create your customized revenue and expense model. Utilizing CHART, we evaluate Key Performance Indicators (KPIs) that affect your facility and provide an accurate projection of revenue and expenses. In turn, we develop a model for how to achieve your aquatic facility cost recovery goals.

With both aging pools and new aquatic facility builds underway across the U.S. and the world, communities are often faced with limited choices and a challenge: Keeping up with and meeting local expectations. Through processes that often involve the whole community, we provide industry data and our expertise so you'll have the best and most current information and recommendations to move forward. Our Study services also include master plans and operational audits for organizations of all sizes.

Study services designed to meet the needs of the population and provide a complete, working strategy for a new aquatic center:

  • Feasibility Studies that are comprehensive, extensive, and involve the entire community to tailor the vision, creation, and sustainability of a new aquatic center directly to your needs.
  • Expansion Studies to evaluate the additional revenue and operational expenses for adding new pools or features to your existing pool and any impacts on other facilities and facility operations.
  • Proformas that calculate the financial results you can anticipate in regards to your revenue and expenses for single site facilities or additional facility options and the financial commitment to facility operations

Master Plans designed to expertly plan the future of aquatics for decades to come:

  • City-wide Aquatic Master Plans provide a full scope for your city or county for site implantation and phasing of the aquatics master plan.
  • Park Master Plans provide the aquatic-specific scope of your city of county's Parks and Recreation master plan along with probable construction costs.

Operational Audits designed to ensure your facility is around for generations to enjoy:

  • Financial Analyses to review your existing revenue and expenses and recommend what type of programs your aquatic facility can best support based on the user groups using the facility.
  • Program Analyses to review your existing programs, services, and fees to determine what you can expect from your budget and to recommend revenue-enhancing amenities.
  • Expense Analyses to project your expense budget, return on investment for using green technology, and cost management requirements to help you discover how much money you could be saving with minor adjustments to your budget.

With Counsilman-Hunsaker's practical, innovative, and expert knowledge at your side, you and your community will find yourselves prepared with the facts, figures, and insights you need to make an educated decision.

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  • Sweetwater Union High School District – Mar Vista High School Pool

    In 2017, Counsilman-Hunsaker was retained by the Sweetwater Union High School District to develop conceptual options and scenarios for a new competition swim venue.  The high school district’s existing facility is over 50 years old and no longer adequately served the school and the local community.  An audit was conducted by Counsilman-Hunsaker which determined that ...

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  • Canyon Aqua Park

    In 2015, Counsilman-Hunsaker performed a Needs Assessment, Program Requirements, and Financial Performance Study to help the city with specific information for the design of a new outdoor aquatic center. Three options were developed to meet the aquatic needs. Each option included a conceptual drawing, project cost, and pro forma. In 2017, the new 7,500 sq. ...

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  • SPJST Lodge 88 (Study)

    SPJST Lodge 88 sponsors a wide range of family-oriented activities and community service projects. Family activities include musical and dance groups, dances, picnics, games, contests, tournaments, summer camps, and youth activities. Lodge members also participate in community service projects and food drives, contribute lodge funds, and assist hospitals, nursing homes, police and fire departments.

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  • Heights Recreation Center

    Heights Family Aquatic Center

    In 2009, MHS Planning & Design LLC and Counsilman-Hunsaker were retained by the city to conduct a feasibility and master planning study for the creation of a new aquatics facility, aiming to meet the needs of their citizens for the next 50 years. The city responded favorably to the recommended strategy to design an outdoor ...

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  • Columbia Falls Aquatic Center (Study and Audit)

    Counsilman Hunsaker completed a Facility Audit and Feasibility Study for the renovation of the Columbia Falls Aquatic Center. The existing facility was completed in the 1930s and was evaluated from a physical standpoint as well as problematically. A number of options were developed included replacing the existing facility and renovating the facility.

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Sustainable Business Plans

Our studies have accurately forecast the functional, operational, and financial impact of the development or renovation of aquatic centers for hundreds of communities, preparing each for the expected financial commitment to facility operations and programming.

Incorporating key demographics for the area where the aquatic facility is located, the amenities chosen to feature, the level of staffing required to smoothly operate the facility, expected expenses and revenue, and direct community input, we’ll not only make sure that your aquatic center is set up for success but continues to exceed all expectations going forward.

For more information on our feasibility studies and how our experienced team can set your aquatic facility up for success, get in touch with Counsilman-Hunsaker today.

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