Feasibility Studies

Unique forecasting for success

Informing sound decisions through revenue and expense plans to support your programming, management, and staffing.

Can you forecast success? Utilizing diligent research and evaluation methods, our team of operational specialists can uncover the strengths and weaknesses of your project and identify the resources required to carry your aquatic facility to success, both now and in the future. A feasibility study/business plan provides due diligence on the "think-it-through" side, revealing information you will need to make sound decisions going forward.  Get our e-Book

Aquatic Planning to Help You Make the Important Decisions

Our study process employs our exclusive Counsilman-Hunsaker Aquatic Research Tool™ (CHART) which includes 62 development factors for construction of indoor and outdoor aquatic facilities and over 200 data points to create your customized revenue and expense model. Utilizing CHART, we evaluate Key Performance Indicators (KPIs) that affect your facility and provide an accurate projection of revenue and expenses. In turn, we develop a model for how to achieve your aquatic facility cost recovery goals.

With both aging pools and new aquatic facility builds underway across the U.S. and the world, communities are often faced with limited choices and a challenge: Keeping up with and meeting local expectations. Through processes that often involve the whole community, we provide industry data and our expertise so you'll have the best and most current information and recommendations to move forward. Our Study services also include master plans and operational audits for organizations of all sizes.


Study services designed to meet the needs of the population and provide a complete, working strategy for a new aquatic center:

  • Feasibility Studies that are comprehensive, extensive, and involve the entire community to tailor the vision, creation, and sustainability of a new aquatic center directly to your needs.
  • Expansion Studies to evaluate the additional revenue and operational expenses for adding new pools or features to your existing pool and any impacts on other facilities and facility operations.
  • Proformas that calculate the financial results you can anticipate in regards to your revenue and expenses for single site facilities or additional facility options and the financial commitment to facility operations

Master Plans designed to expertly plan the future of aquatics for decades to come:

  • City-wide Aquatic Master Plans provide a full scope for your city or county for site implantation and phasing of the aquatics master plan.
  • Park Master Plans provide the aquatic-specific scope of your city of county's Parks and Recreation master plan along with probable construction costs.

Operational Audits designed to ensure your facility is around for generations to enjoy:

  • Financial Analyses to review your existing revenue and expenses and recommend what type of programs your aquatic facility can best support based on the user groups using the facility.
  • Program Analyses to review your existing programs, services, and fees to determine what you can expect from your budget and to recommend revenue-enhancing amenities.
  • Expense Analyses to project your expense budget, return on investment for using green technology, and cost management requirements to help you discover how much money you could be saving with minor adjustments to your budget.

With Counsilman-Hunsaker's practical, innovative, and expert knowledge at your side, you and your community will find yourselves prepared with the facts, figures, and insights you need to make an educated decision.

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park

    Hattiesburg YMCA (Study)

    The Family YMCA in Hattiesburg, Mississippi, retained Counsilman-Hunsaker to determine the Feasibility Study of a possible addition with new amenities at the Family YMCA. The study offered a comprehensive analysis to project the future potential regarding the addition, to determine the generation of increased memberships and competition uses. Three options were studied for construction and project ...

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park

    St. Marys Aquatic Center (Study)

    In 1992, the Borough of St. Marys absorbed the surrounding township of Benzinger and incorporated into a city.  The existing aquatic portfolio for the City of St. Marys offers an outdoor T-shaped pool with a waterslide and small children's wading pool, all facing physical and functional obsolescence. The consultant team of hP Architects and Counsilman-Hunsaker ...

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  • NRH Centre

    NRH Centre

    In 2009, Counsilman-Hunsaker and Brinkley Sargent Architects conducted a feasibility study which included gathering public surveys, holding numerous public input meetings as well as exploring opportunities to join forces with an adjacent private development. This encompassing approach was critical to the success of the project. The information gathered enabled the city and design team to ...

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park

    Desert Wave Aquatic Center (Study)

    In January of 2020, Counsilman-Hunsaker was retained by Desert Wave Aquatics to conduct a feasibility study for the Desert Wave Aquatic Center. The Aquatic Center was originally conceived as a private venture; however, during the feasibility process, potential partnerships emerged. The study included an analysis of the potential market areas, Lubbock, and Wolfforth, needs assessment, ...

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park

    Vanderbilt University Natatorium (Audit and Study)

    Vanderbilt University retained Moody Nolan and Counsilman-Hunsaker to provide future opportunities for the Vanderbilt University natatorium and to assist the university in making an educated decision regarding repairing, renovating, or replacing the existing 25-yard by 36-meter pool at the Student Recreation Center. The facility audit was provided to evaluate the current conditions of the existing ...

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Sustainable Business Plans

Our studies have accurately forecast the functional, operational, and financial impact of the development or renovation of aquatic centers for hundreds of communities, preparing each for the expected financial commitment to facility operations and programming.

Incorporating key demographics for the area where the aquatic facility is located, the amenities chosen to feature, the level of staffing required to smoothly operate the facility, expected expenses and revenue, and direct community input, we’ll not only make sure that your aquatic center is set up for success but continues to exceed all expectations going forward.

For more information on our feasibility studies and how our experienced team can set your aquatic facility up for success, get in touch with Counsilman-Hunsaker today.

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