Feasibility Studies

Forecasting for Success

Yielding facility-specific revenue and expense information related to management and staffing to give you the tools required to make sound decisions going forward.

Regarding our Study services during COVID-19: Knowing what to expect from a budget and expenses standpoint while your aquatic facility is closed starts with a Counsilman-Hunsaker feasibility study. We can help identify what you can expect with considerations such as facility type, demographics and income levels, including facility location, and appraise the self-sustainability of new and existing facilities in both its revenue and expenses. If you have concerns about the impact that temporary or long-term closure may have on your facility's future success, contact us today.  Learn more about our COVID-19 response

Can you forecast success? Utilizing diligent research and evaluation methods, our team of operational specialists can uncover the strengths and weaknesses of your project and identify the resources required to carry your aquatic facility to success, both now and in the future. A feasibility study/business plan provides due diligence on the "think-it-through" side, revealing information you will need to make sound decisions going forward.

Aquatic Planning to Help You Make Important Decisions

With new aquatic facility builds underway across the U.S. and the work, communities are often faced with a challenge: Keeping up with and meeting local expectations.

If a community has an aging pool or aquatic center, the choice is often between renovation or a total replacement. Counsilman-Hunsaker is committed to helping communities make these decisions. We'll provide industry data and our expertise so you will have the best information and guidance to move forward.

A Feasibility Study serves as that plan. Comprehensive and extensive, our studies involve entire communities so that your aquatic center will meet the needs of its population. You'll have a complete, working strategy for the vision, creation, and sustainability of a new aquatic center tailored directly to your needs. This includes:

  • Considering the user groups that will use the facility
  • Revenue-enhancing amenities
  • Any impacts on other facilities
  • Cost management requirements
  • Probable construction costs
  • Financial commitment to facility operations

With Counsilman-Hunsaker's practical, innovative, and expert knowledge at your side, you and your community will find yourselves prepared with all of the facts, figures, and sights you need to make an educated decision. Let us know how we can help.

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  • Rohner Recreation and Park District (Study)

    The Rohner Recreation and Park District commissioned Counsilman-Hunsaker to develop an aquatic feasibility study to provide research that would assist the District and the City of Fortuna in making decisions on how best to proceed with an indoor community aquatic center. The study’s objective was to identify and evaluate current aquatic programming and facilities and ...

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  • Indian Wells Valley Economic Development Corporation Pool (Study)

    The Indian Wells Valley Economic Development Corporation retained Counsilman-Hunsaker to conduct a feasibility study for a new indoor and outdoor aquatic center in Ridgecrest, CA.  Several conceptual designs were developed to include indoor and outdoor leisure options. Counsilman-Hunsaker conducted public input and aquatic stake holders’ meetings with the local college, school district, hospital, and city ...

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  • Town of Cary Aquatic Center (Study)

    In the spring of 2000, Cherry Huffman Architects in association with Counsilman-Hunsaker were retained to develop the information necessary for the Town Council of the Town of Cary to make a knowledgeable decision regarding how to go forward with the future of aquatic programming in the Cary community. The Consultants met with many different groups ...

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  • Brewton Aquatic Center (Study)

    In 2015, the City of Brewton, Alabama, retained Counsilman Hunsaker to research aquatic facility options that would provide information for development of a new facility. The study offered a preparatory, comprehensive analysis that focused on four outdoor aquatic facility concepts for this community.  

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  • Hamilton Waterpark (Study)

    The city of Hamilton retained Goodwyn Mills Cawood and Counsilman-Hunsaker to develop an aquatic facility study to present options for a new regional waterpark within the city of Hamilton. Using extensive community feedback, three concepts were developed that included a variety of new trends such as action rivers, wave machines and thrill slides. The city ...

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Strategic Business Plans

Used by our experienced team of operational specialists to forecast the functional, operational, and financial impact of the development or renovation of your aquatic center, a feasibility study can yield facility-specific revenue and expense information related to management, staffing, and other aspects of your aquatic center.

Our business plans incorporate key demographics for the area your aquatic facility is located in, the amenities you choose to feature, the level of staffing required to smoothly operate the facility, and expected expenses and revenue, to not only make sure that your aquatic center is set up for success but continues to exceed all expectations going forward.

For more information on our feasibility studies, and how our experienced team can set your aquatic facility up for success, get in touch with Counsilman-Hunsaker today.

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