Feasibility Studies

50 Years of forecasting for success

Informing sound decisions through revenue and expense plans to support your programming, management, and staffing.

Regarding our Study services during COVID-19: Knowing what to expect from your revenue and expenses while your aquatic facility is closed starts with a Counsilman-Hunsaker feasibility study. We can help identify what you can expect with considerations such as facility type, demographics, income levels, and facility location, and appraise the self-sustainability of new and existing facilities. If you have concerns about the impact that a temporary or long-term closure may have on your facility's future success, contact us today.  Learn more about our COVID-19 response

Can you forecast success? Utilizing diligent research and evaluation methods, our team of operational specialists can uncover the strengths and weaknesses of your project and identify the resources required to carry your aquatic facility to success, both now and in the future. A feasibility study/business plan provides due diligence on the "think-it-through" side, revealing information you will need to make sound decisions going forward.  Get our e-Book

Aquatic Planning to Help You Make the Important Decisions

Our study process employs our exclusive Counsilman-Hunsaker Aquatic Research Tool™ (CHART) which includes 62 development factors for construction of indoor and outdoor aquatic facilities and over 200 data points to create your customized revenue and expense model. Utilizing CHART, we evaluate Key Performance Indicators (KPIs) that affect your facility and provide an accurate projection of revenue and expenses. In turn, we develop a model for how to achieve your aquatic facility cost recovery goals.

With both aging pools and new aquatic facility builds underway across the U.S. and the world, communities are often faced with limited choices and a challenge: Keeping up with and meeting local expectations. Through processes that often involve the whole community, we provide industry data and our expertise so you'll have the best and most current information and recommendations to move forward. Our Study services also include master plans and operational audits for organizations of all sizes.

Study services designed to meet the needs of the population and provide a complete, working strategy for a new aquatic center:

  • Feasibility Studies that are comprehensive, extensive, and involve the entire community to tailor the vision, creation, and sustainability of a new aquatic center directly to your needs.
  • Expansion Studies to evaluate the additional revenue and operational expenses for adding new pools or features to your existing pool and any impacts on other facilities and facility operations.
  • Proformas that calculate the financial results you can anticipate in regards to your revenue and expenses for single site facilities or additional facility options and the financial commitment to facility operations

Master Plans designed to expertly plan the future of aquatics for decades to come:

  • City-wide Aquatic Master Plans provide a full scope for your city or county for site implantation and phasing of the aquatics master plan.
  • Park Master Plans provide the aquatic-specific scope of your city of county's Parks and Recreation master plan along with probable construction costs.

Operational Audits designed to ensure your facility is around for generations to enjoy:

  • Financial Analyses to review your existing revenue and expenses and recommend what type of programs your aquatic facility can best support based on the user groups using the facility.
  • Program Analyses to review your existing programs, services, and fees to determine what you can expect from your budget and to recommend revenue-enhancing amenities.
  • Expense Analyses to project your expense budget, return on investment for using green technology, and cost management requirements to help you discover how much money you could be saving with minor adjustments to your budget.

With Counsilman-Hunsaker's practical, innovative, and expert knowledge at your side, you and your community will find yourselves prepared with the facts, figures, and insights you need to make an educated decision.

See our feasibility studies
  • Fort Worth Pools (City-Wide Master Plan and Audit)

    In April 2007, Counsilman-Hunsaker examined seven pools in the city limits of Fort Worth to identify items that were substandard, not meeting current Health Department requirements, or not operating as designed.  In addition to the evaluation, an opinion of probable cost for recommended repairs was provided as well as several design options along with probable ...

    See our feasibility studies
  • University of Missouri – St. Louis (Study)

    Counsilman Hunsaker completed a Feasibility Study and Design Program Analysis for the University of Missouri - St. Louis to develop an aquatic facility venue to host the 1994 Olympic Festival.

    See our feasibility studies
  • Holland Community Aquatic Center

      Holland Community Aquatic Center was rated the best indoor public/non-profit facility in the nation by Aquatics International magazine and the host of NCAA Division III Men's & Women's Swimming and Diving National Championships in 2006.  

    See our feasibility studies
  • Greater Kanawha Valley Aquatics Natatorium (Study)

    Greater Kanawha Valley Aquatics of Charleston, West Virginia, contracted Counsilman-Hunsaker to develop a feasibility study for the purpose of building a natatorium with a 50-meter pool and a shallow-water pool.  Original options included an eight lane and a 25-yard by 25-yard pool; however, since these pools would not provide the capacity needed, three 50-meter pool ...

    See our feasibility studies
  • St. Marys Aquatic Center (Study)

    In 1992, the Borough of St. Marys absorbed the surrounding township of Benzinger and incorporated into a city.  The existing aquatic portfolio for the City of St. Marys offers an outdoor T-shaped pool with a waterslide and small children's wading pool, all facing physical and functional obsolescence. The consultant team of hP Architects and Counsilman-Hunsaker ...

    See our feasibility studies

Sustainable Business Plans

Our studies have accurately forecast the functional, operational, and financial impact of the development or renovation of aquatic centers for hundreds of communities, preparing each for the expected financial commitment to facility operations and programming.

Incorporating key demographics for the area where the aquatic facility is located, the amenities chosen to feature, the level of staffing required to smoothly operate the facility, expected expenses and revenue, and direct community input, we’ll not only make sure that your aquatic center is set up for success but continues to exceed all expectations going forward.

For more information on our feasibility studies and how our experienced team can set your aquatic facility up for success, get in touch with Counsilman-Hunsaker today.

Contact us