Feasibility Studies

Assuring facilities meet the needs of the community

Informing sound decisions through revenue and expense plans to support your programming, management, and staffing.

Can you forecast success? Utilizing diligent research and evaluation methods, our team of operational specialists can uncover the strengths and weaknesses of your project and identify the resources required to carry your aquatic facility to success, both now and in the future. A feasibility study/business plan provides due diligence on the "think-it-through" side, revealing information you will need to make sound decisions going forward.  Get our e-Book

Aquatic Planning to Help You Make the Important Decisions

Our study process employs our exclusive Counsilman-Hunsaker Aquatic Research Tool™ (CHART) which includes 62 development factors for construction of indoor and outdoor aquatic facilities and over 200 data points to craft customized revenue and expense models specific to your organization and industry. Utilizing CHART, we evaluate Key Performance Indicators (KPIs) that affect your facility and provide an accurate projection of revenue and expenses. In turn, we develop a model for how to achieve your aquatic facility cost recovery goals.

With both aging pools and new aquatic facility builds underway across the U.S. and the world, communities are often faced with limited choices and a challenge: Keeping up with and meeting local expectations. Through processes that often involve the whole community, we provide industry data and our expertise so you'll have the best and most current information and recommendations to move forward. Our Study services also include master plans and operational audits for organizations of all sizes.

 

Study services designed to meet the needs of the population and provide a complete, working strategy for a new aquatic center:

  • Feasibility Studies that are comprehensive, extensive, and involve the entire community to tailor the vision, creation, and sustainability of a new aquatic center directly to your needs.
  • Expansion Studies to evaluate the additional revenue and operational expenses for adding new pools or features to your existing pool and any impacts on other facilities and facility operations.
  • Proformas that calculate the financial results you can anticipate in regards to your revenue and expenses for single site facilities or additional facility options and the financial commitment to facility operations

Master Plans designed to expertly plan the future of aquatics for decades to come:

  • City-wide Aquatic Master Plans provide a full scope for your city or county for site implantation and phasing of the aquatics master plan.
  • Park Master Plans provide the aquatic-specific scope of your city of county's Parks and Recreation master plan along with probable construction costs.

Operational Audits designed to ensure your facility is around for generations to enjoy:

  • Financial Analyses to review your existing revenue and expenses and recommend what type of programs your aquatic facility can best support based on the user groups using the facility.
  • Program Analyses to review your existing programs, services, and fees to determine what you can expect from your budget and to recommend revenue-enhancing amenities.
  • Expense Analyses to project your expense budget, return on investment for using green technology, and cost management requirements to help you discover how much money you could be saving with minor adjustments to your budget.

With Counsilman-Hunsaker's practical, innovative, and expert knowledge at your side, you and your community will find yourselves prepared with the facts, figures, and insights you need to make an educated decision on how to bring the joys of aquatics to everyone.

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Inspiring others to become more

Our studies have accurately forecast the functional, operational, and financial impact of the development or renovation of aquatic centers for hundreds of communities, preparing each for the expected financial commitment to facility operations and programming.

Incorporating key demographics for the area where the aquatic facility is located, the amenities chosen to feature, the level of staffing required to smoothly operate the facility, expected expenses and revenue, and direct community input, we’ll not only make sure that your aquatic center is set up for success but continues to exceed all expectations going forward.

For more information on our feasibility studies and how our experienced team can set your aquatic facility up for success, get in touch with Counsilman-Hunsaker today.

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park business case plan expansion

    Village of Waunakee Aquatic Center

    The Village of Waunakee, Wisconsin retained Counsilman-Hunsaker to study the possibility of a potential aquatic center in the Village. In past master planning, community surveys revealed the community places a high importance on aquatic activities, something that is not currently offered by the parks and recreation department. The study incorporated community meetings, stakeholder meetings, an ...

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    Bunker Beach Water Park

    In the fall of 2018, Anoka County retained Counsilman-Hunsaker based on breadth of aquatic experience to undertake a plan to renovate or replace the wave pool at Bunker Beach Water Park as well as perform a facility-wide infrastructure assessment. Counsilman-Hunsaker provided various options and budgets for different wave pool layouts and configurations that included replacing ...

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park business case plan expansion

    Clemson Aquatic Team (Study)

    The Clemson Aquatic Team retained Counsilman-Hunsaker to develop an aquatic feasibility study for a competitive aquatic center in Clemson, South Carolina. Options were compared for an eight lane 25-yard pool, a ten lane 25-yard pool, and a 50-meter pool, including project costs, attendance assumptions, and opinions for revenue and expenses.

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  • Russel & Evelyn Fahl Aquatics Center

        In 2014, Counsilman-Hunsaker provided a conceptual design and feasibility analysis for replacement of the 50-year-old Bunworth Memorial Pool.  Since the pool was in poor condition and showed signs of aging, a new facility would offer recreational, therapy, instructional, fitness, and competitive programs in the community. The feasibility study provided a space program analysis ...

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    Greene County Recreation Center

    The City of Jefferson, Iowa operates the Greene County Recreation Center located within the city. Currently the recreation center consists of a gymnasium, fitness area and community rooms. The city received a grant to explore the feasibility of adding indoor aquatics to the community center. The City contracted with OPN Architects and Counsilman-Hunsaker to determine ...

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