Feasibility Studies

Unique forecasting for success

Informing sound decisions through revenue and expense plans to support your programming, management, and staffing.

Can you forecast success? Utilizing diligent research and evaluation methods, our team of operational specialists can uncover the strengths and weaknesses of your project and identify the resources required to carry your aquatic facility to success, both now and in the future. A feasibility study/business plan provides due diligence on the "think-it-through" side, revealing information you will need to make sound decisions going forward.  Get our e-Book

Aquatic Planning to Help You Make the Important Decisions

Our study process employs our exclusive Counsilman-Hunsaker Aquatic Research Tool™ (CHART) which includes 62 development factors for construction of indoor and outdoor aquatic facilities and over 200 data points to create your customized revenue and expense model. Utilizing CHART, we evaluate Key Performance Indicators (KPIs) that affect your facility and provide an accurate projection of revenue and expenses. In turn, we develop a model for how to achieve your aquatic facility cost recovery goals.

With both aging pools and new aquatic facility builds underway across the U.S. and the world, communities are often faced with limited choices and a challenge: Keeping up with and meeting local expectations. Through processes that often involve the whole community, we provide industry data and our expertise so you'll have the best and most current information and recommendations to move forward. Our Study services also include master plans and operational audits for organizations of all sizes.


Study services designed to meet the needs of the population and provide a complete, working strategy for a new aquatic center:

  • Feasibility Studies that are comprehensive, extensive, and involve the entire community to tailor the vision, creation, and sustainability of a new aquatic center directly to your needs.
  • Expansion Studies to evaluate the additional revenue and operational expenses for adding new pools or features to your existing pool and any impacts on other facilities and facility operations.
  • Proformas that calculate the financial results you can anticipate in regards to your revenue and expenses for single site facilities or additional facility options and the financial commitment to facility operations

Master Plans designed to expertly plan the future of aquatics for decades to come:

  • City-wide Aquatic Master Plans provide a full scope for your city or county for site implantation and phasing of the aquatics master plan.
  • Park Master Plans provide the aquatic-specific scope of your city of county's Parks and Recreation master plan along with probable construction costs.

Operational Audits designed to ensure your facility is around for generations to enjoy:

  • Financial Analyses to review your existing revenue and expenses and recommend what type of programs your aquatic facility can best support based on the user groups using the facility.
  • Program Analyses to review your existing programs, services, and fees to determine what you can expect from your budget and to recommend revenue-enhancing amenities.
  • Expense Analyses to project your expense budget, return on investment for using green technology, and cost management requirements to help you discover how much money you could be saving with minor adjustments to your budget.

With Counsilman-Hunsaker's practical, innovative, and expert knowledge at your side, you and your community will find yourselves prepared with the facts, figures, and insights you need to make an educated decision.

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park business case plan expansion

    Meri Lou Murray Rec Center (Study)

    The Meri Lou Murray Recreation Center originally opened in 1991, offering Washtenaw County residents diverse programming and recreation opportunities. The center is located on the east side of Ann Arbor with approximately 51,000 sq. ft. of space dedicated to fitness and recreation and hosting approximately 400,000 visits annually. The building includes a gymnasium, an exercise ...

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park business case plan expansion

    Eanes ISD – Westlake High School (Study)

    Counsilman-Hunsaker worked with Eanes ISD to conduct a revenue and expense analysis for their planned future indoor competition pool at Westlake High School. The study projected operational expenses for the aquatic center and examined various possible revenue streams, from running in-house aquatic programs to partnering with a local swim club to rent lane space when the ...

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  • Das Rec – New Braunfels Recreation Center

    Das Rec came to fruition after a 2013 bond package allocated $16 million for a new recreation center. At that time, the city contacted Counsilman-Hunsaker to conduct a feasibility study for the design of a new recreation center in Landa Park. The study phase included public meetings, stakeholder interviews and charrette sessions. Three concepts were ...

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  • Watauga Recreation Center

    In 2018, Watauga County commissioned Counsilman-Hunsaker to provide an in-depth study for their upcoming recreation and aquatic center. The study included potential revenue and expenses for their preferred concept, affording the county a better understanding of how to move forward with a new recreation and aquatic facility. Pleased from the results of the study, the ...

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  • Russel & Evelyn Fahl Aquatics Center

        In 2014, Counsilman-Hunsaker provided a conceptual design and feasibility analysis for replacement of the 50-year-old Bunworth Memorial Pool.  Since the pool was in poor condition and showed signs of aging, a new facility would offer recreational, therapy, instructional, fitness, and competitive programs in the community. The feasibility study provided a space program analysis ...

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Sustainable Business Plans

Our studies have accurately forecast the functional, operational, and financial impact of the development or renovation of aquatic centers for hundreds of communities, preparing each for the expected financial commitment to facility operations and programming.

Incorporating key demographics for the area where the aquatic facility is located, the amenities chosen to feature, the level of staffing required to smoothly operate the facility, expected expenses and revenue, and direct community input, we’ll not only make sure that your aquatic center is set up for success but continues to exceed all expectations going forward.

For more information on our feasibility studies and how our experienced team can set your aquatic facility up for success, get in touch with Counsilman-Hunsaker today.

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