Feasibility Studies

Assuring facilities meet the needs of the community

Informing sound decisions through revenue and expense plans to support your programming, management, and staffing.

Can you forecast success? Utilizing diligent research and evaluation methods, our team of operational specialists can uncover the strengths and weaknesses of your project and identify the resources required to carry your aquatic facility to success, both now and in the future. A feasibility study/business plan provides due diligence on the "think-it-through" side, revealing information you will need to make sound decisions going forward.  Get our e-Book

Aquatic Planning to Help You Make the Important Decisions

Our study process employs our exclusive Counsilman-Hunsaker Aquatic Research Tool™ (CHART) which includes 62 development factors for construction of indoor and outdoor aquatic facilities and over 200 data points to craft customized revenue and expense models specific to your organization and industry. Utilizing CHART, we evaluate Key Performance Indicators (KPIs) that affect your facility and provide an accurate projection of revenue and expenses. In turn, we develop a model for how to achieve your aquatic facility cost recovery goals.

With both aging pools and new aquatic facility builds underway across the U.S. and the world, communities are often faced with limited choices and a challenge: Keeping up with and meeting local expectations. Through processes that often involve the whole community, we provide industry data and our expertise so you'll have the best and most current information and recommendations to move forward. Our Feasibility Study services also include master plans and operational audits for organizations of all sizes.


Study services designed to meet the needs of the population and provide a complete, working strategy for a new aquatic center:

  • Feasibility Studies that are comprehensive, extensive, and involve the entire community to tailor the vision, creation, and sustainability of a new aquatic center directly to your needs.
  • Expansion Studies to evaluate the additional revenue and operational expenses for adding new pools or features to your existing pool and any impacts on other facilities and facility operations.
  • Proformas that calculate the financial results you can anticipate in regards to your revenue and expenses for single site facilities or additional facility options and the financial commitment to facility operations

Master Plans designed to expertly plan the future of aquatics for decades to come:

  • City-wide Aquatic Master Plans provide a full scope for your city or county for site implantation and phasing of the aquatics master plan.
  • Park Master Plans provide the aquatic-specific scope of your city of county's Parks and Recreation master plan along with probable construction costs.

Operational Audits designed to ensure your facility is around for generations to enjoy:

  • Financial Analyses to review your existing revenue and expenses and recommend what type of programs your aquatic facility can best support based on the user groups using the facility.
  • Program Analyses to review your existing programs, services, and fees to determine what you can expect from your budget and to recommend revenue-enhancing amenities.
  • Expense Analyses to project your expense budget, return on investment for using green technology, and cost management requirements to help you discover how much money you could be saving with minor adjustments to your budget.

With Counsilman-Hunsaker's practical, innovative, and expert knowledge at your side, you and your community will find yourselves prepared with the facts, figures, and insights you need to make an educated decision on how to bring the joys of aquatics to everyone.

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Inspiring others to become more

Our studies have accurately forecast the functional, operational, and financial impact of the development or renovation of aquatic centers for hundreds of communities, preparing each for the expected financial commitment to facility operations and programming.

Incorporating key demographics for the area where the aquatic facility is located, the amenities chosen to feature, the level of staffing required to smoothly operate the facility, expected expenses and revenue, and direct community input, we’ll not only make sure that your aquatic center is set up for success but continues to exceed all expectations going forward.

For more information on our feasibility studies and how our experienced team can set your aquatic facility up for success, get in touch with Counsilman-Hunsaker today.

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park business case plan expansion

    North Domingo Baca Aquatic Center

    Huitt-Zollars, Inc. retained Counsilman-Hunsaker in 2021 to conduct a comparative analysis of eight indoor and outdoor combination options for the North Domingo Baca Aquatic Center design. The analysis covered construction costs, operations and maintenance costs, operational advantages of each venue type, cost per body of water, and features. The final design option proposed by Counsilman-Hunsaker ...

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park business case plan expansion

    City of Belgrade

    The City of Belgrade retained Counsilman-Hunsaker to provide a feasibility study for a new community recreation and aquatic center. Counsilman-Hunsaker hosted community meetings with voting boards to determine the top priorities. Two options were developed based on the community feedback. Phase 1 includes a 70,000 sq. ft. facility with fitness space, meeting rooms, an indoor ...

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  • Das Rec – New Braunfels Recreation Center

    Das Rec came to fruition after a 2013 bond package allocated $16 million for a new recreation center. At that time, the city contacted Counsilman-Hunsaker to conduct a feasibility study for the design of a new recreation center in Landa Park. The study phase included public meetings, stakeholder interviews and charrette sessions. Three concepts were ...

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park business case plan expansion

    Village of Waunakee Aquatic Center

    The Village of Waunakee, Wisconsin retained Counsilman-Hunsaker to study the possibility of a potential aquatic center in the Village. In past master planning, community surveys revealed the community places a high importance on aquatic activities, something that is not currently offered by the parks and recreation department. The study incorporated community meetings, stakeholder meetings, an ...

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  • Feasibility study master plans counsilman-hunsaker swimming pool renovation reconstruction leisure competitive water park business case plan expansion

    Meri Lou Murray Rec Center (Study)

    The Meri Lou Murray Recreation Center originally opened in 1991, offering Washtenaw County residents diverse programming and recreation opportunities. The center is located on the east side of Ann Arbor with approximately 51,000 sq. ft. of space dedicated to fitness and recreation and hosting approximately 400,000 visits annually. The building includes a gymnasium, an exercise ...

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