One of the world’s most successful sports franchises, the Boston Celtics, recently opened its new Red Auerbach Center at New Balance World Headquarters, a state-of-the-art, 70,000 sq. ft. practice facility located at Boston Landing in the Allston/Brighton neighborhood that will set the bar for professional basketball organizations. The building was named to honor Red Auerbach, the organization’s patriarch who led the Celtics to their first 16 world championships.

The practice facility is one component of the 160,000 sq. ft. facility which features two state-of-the-art parquet floor basketball courts, sports and science nutrition facilities, expanded strength and conditioning facilities, physical therapy areas, best-in class locker rooms, and player's lounge. The facility also includes a movie theater, a nap room, a kitchen with a dietitian on site, a barber’s chair in the locker room, a game room with a pool table, and a putting green.