Waterpark Success: Designing the Perfect Waterpark
With today’s economy, everyone wants to build a waterpark and make lots of money. The problem is, just because you build it doesn’t mean it’s going to make money. Most people have no idea what it costs to construct a successful waterpark, let alone what it costs to operate. They come up with some grand scheme based on their personal preferences and think that everyone is going to enjoy it.
Without taking the proper steps to plan your park, there is no guarantee that it will be successful. The first question you have to ask yourself is what does success mean at your waterpark? Then you need to make sure you have the proper amenity blend to be successful in your market.
After you have an idea of how big the park will be and what it may include, you have to get realistic cost estimates. When you look at construction cost, you can’t just find out the cost of a ride. Who’s going to put it in? How are people going to get their? Where are they going to park? What are they going to do when they’re not in line? Getting the right answer to each of these questions will help ensure success at the waterpark.
Click here to read the entire article, which appeared in The World Water Park Annual Developer Guide 2011.
